Tour de Store
Pop-up shops have proven to be an effective way to introduce unfamiliar products to new markets, and now traveling stores are following suit. These are not retailers on wheels, but rather brick-and...
View ArticleBespoken For
For some, the search for perfect jeans is eternal. That should not surprise, since personal preferences, not to mention diverse body types, mean that no single garment can really fit all. But retail...
View ArticleMaking a List…
After Cyber Monday’s success (and the subsequent Cyber Week), it’s evident that the web is the hot channel for shopping this holiday season. However, knowing which option is best when sorting through...
View ArticleRetail Therapy
Aside from the obvious, like the current state of the real estate market, brick-and-mortar stores are facing a number of challenges lately. For one, customer service expectations are shifting, as...
View ArticleCloset Case
Networks like Fashism and Lookbook.nu are favored among clothes horses for providing new means through which to embellish their wardrobes. Social shopping sites allow fashion fans to source the looks...
View ArticleCarted Away
With shopping apps that can do everything from price comparisons to rapid-fire checkouts, formerly tedious real-life errands have become almost as simple as their e-tail counterparts. Recently,...
View ArticleWindow Shopping
Consumers shop online because it’s convenient, fast, and offers seemingly endless selection. As if that isn’t enough to bring retailers online, new studies show that during this back-to-school season,...
View ArticleFirst Fridays: Rachel Shechtman, Founder of STORY
In this month’s edition of First Fridays, we introduce you to Rachel Shechtman, the founder of STORY, a new retail concept that “has the point of view of a Magazine, changes like a Gallery every 4-to-8...
View ArticleInbox Hero
As an already ADD-prone public becomes increasingly reliant on digital communication platforms, organizing one’s online interactions can fall by the wayside. Thankfully, however, a new set of mobile...
View ArticleAin’t No Dummy
As online shopping surges, retailers are searching for inventive ways to lure customers away from the computer and into their stores. To enhance the shopping experience and create engaging spaces,...
View ArticleMail Order
Nearly every major retailer has an established e-commerce presence, with many boasting flashy mobile apps that push new products directly to brand fans’ phones. Despite these comprehensive digital...
View ArticleInside Politics
The 2016 election season is nearly three years out, yet excitement surrounding the nomination of next term’s White House resident is already underway. And with Obamacare currently facing scrutiny, even...
View ArticleUsed Goods
’Tis the season to buy, buy, buy, but not all brands are asking shoppers to open up their wallets. In fact, a few companies are doing just the opposite, encouraging consumers to purchase secondhand...
View ArticleInstagram Plus
Facebook’s latest acquisition may have Instagram feeling like a forgotten stepchild. But in truth, the photo-based network shows little sign of jumping the shark, and in fact has increased its global...
View ArticleCASSANDRA REPORT DIGEST: Young Consumers Seek Validation Before Making Purchases
Individuals have always sought the advice of trusted peers when faced with important choices. However, as our Consumed issue of The Cassandra Report reveals, today’s young consumers seek assurance...
View ArticleCassandra Report Digest: Young Consumers Love Browsing, But Not Buying
Young consumers shop constantly, whether in-store, online or via mobile, but they don’t view the transaction that typically completes a shopping experience as the ultimate goal. In our Consumed issue...
View ArticleHot or Not
The addictive nature of Tinder’s ‘swipe right, swipe left’ model has inspired a slew of new apps to utilize the same. The interface has proven useful for selecting travel destinations, choosing wedding...
View ArticleLocal Motion
“Local” has not only been a definitive tenant of the Millennial zeitgeist, but a widespread reaction to globalization affecting everything from food, retail, art and technology. Now, retail chains are...
View ArticleCassandra Report Digest: Young Consumers Prize Access Over Ownership
In previous decades, ownership was aspirational and a totem of success. But today, young people are rethinking how long they need certain products and services, drastically altering the consumer...
View ArticleTry Me
Test-driving might be an established concept in the auto world, but traditionally, retail environments have required solid customer confidence, no matter how forgiving the return policy. However, as...
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